Wayfinding for commercial development

The Robertson,
Kuala Lumpur

Brief

A GBI-certified mixed development with 2 residential towers of 793 units, a retail mall, multiple 3-storey shops, 5 levels of podium parking & 2 levels of basement parking lots on 3 acres of freehold land in the commercial district of Kuala Lumpur.
To audit the existing external & carpark wayfinding system & the signage designs already installed, which was causing issues with residents, tenants & visitors.
To propose a new wayfinding & signage design solution.

Challenge

Tight completion deadline as the residential component was already in operation while the retail mall was about to be.
To accommodate the client’s request of trying to use as many of the existing signage as possible to reduce costs.
Retro-fitting solutions will result in higher cost.

Solution
Onsite audit along with the necessary study to determine actual demographics & requirements of the various stakeholders of the development, including operations / facility management was conducted, before separate strategies & solutions were proposed.

Solution (cont.)
Information hierarchy & various messaging to be communicated was clearly identified before a design solution was mooted.

Zones were introduced to differentiate between residents, tenants & visitors, with color treatment playing a significant role. Clear directional arrows & appropriate graphic treatments with visibility being of highest priority were also put into place along with realigning various sign locations.

As much as possible, we retrofitted design solutions with the existing signage structures to minimize production costs without sacrificing good aesthetics while communicating the appropriate messaging content.

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