Wayfinding for commercial development

UNIKL, Pasir Gudang

Client:
TRC Synergy Berhad

BRIEF

24-hectare campus size, with a capacity for 3,000 students.
Full-facility university campus with students’ & staff residences, lecture rooms & halls, labs, auditorium, admin buildings, mosque, sports & recreational amenities.
To deliver campus-wide wayfinding & signage design solution.

CHALLENGE (S)

Significantly reduced budget.
Sprawling campus area.

SOLUTION
A zoning solution was introduced as part of the wayfinding strategy, which placed more emphasis on vehicular traffic solution given the size of the campus, as well as focusing on clear identification of the various buildings throughout.

Design-wise, while agreeing with the concept & design direction proposed, significant thought had to be placed on providing alternative material specifications given the allocated budget, which we belief to be chronically low.

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