Wayfinding for commercial development

Menara DIALOG, Petaling Jaya

Brief

2 Grade A office blocks of 5 & 17 levels respectively, with 6 levels of basement parking, housing the corporate offices of Dialog Group & MyKasih Foundation, a local non-profit charity organization.
To provide a wayfinding, signage & EGD solution that would cater to an ever-expanding major corporation.

Challenge

To provide signage solution that would accommodate for the more than occasional changes to typical office layout, departmental & personnel structure & organizational information
The Dialog logo was required to be seen clearly from multiple directions.

Solution
Interchangeable information slots were incorporated into the design of the signage system, which took inspiration from Dialog Group’s core business in the O&G field, as well as complimenting the architectural design of the towers themselves.

Visibility study of the main identification signs was conducted across various directions resulting in a recommendation for 3 variations of size & scale of the ID signs, with different placement angles on the main tower. The result is that the Dialog logo can be clearly & proudly seen from the various thoroughfares & highways ringing Menara Dialog.

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