|
Menara DIALOG, Petaling Jaya
Client:
Dialog Group |
|
|
BRIEF
2 Grade A office blocks of 5 & 17 levels respectively, with 6 levels of basement parking, housing the corporate offices of Dialog Group & MyKasih Foundation, a local non-profit charity organization. To provide a wayfinding, signage & EGD solution that would cater to an ever-expanding major corporation. |
CHALLENGE
To provide signage solution that would accommodate for the more than occasional changes to typical office layout, departmental & personnel structure & organizational information The Dialog logo was required to be seen clearly from multiple directions. |
SOLUTION
Interchangeable information slots were incorporated into the design of the signage system, which took inspiration from Dialog Group’s core business in the O&G field, as well as complimenting the architectural design of the towers themselves. Visibility study of the main identification signs was conducted across various directions resulting in a recommendation for 3 variations of size & scale of the main identification signs, with different placement angles on the main tower. The result is that the Dialog logo can be clearly & proudly seen from the various thoroughfares & highways ringing Menara Dialog. |