Somerset Kabar Aye, Yangon

Somerset Kabar Aye @ Yangon

Brief

153 units of serviced apartments over 26 levels, located alongside a luxury condominium on Kabar Aye Pagoda Road, an upscale area in the city of Yangon.
To provide functional wayfinding & signage design solutions, based on Somerset’s established design guidelines.

Challenge

Being co-located with a separate residential high-rise, any wayfinding & design solution will have to complement each brand’s separate identity & direction.

Solution
With Somerset’s design guideline manual as a base, a design solution which incorporated Myanmar’s cultural identity through stylization of patterns & motifs were introduced & subsequently, adopted.

Key elements of the guideline, namely Somerset’s corporate colors, typography & iconography was maintained to provide a sense of familiarity for the Somerset brand while at the same time exuding Myanmar’s distinct characteristics through customized patterns & motifs adapted throughout the signage system.

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