Gamuda Cove is a sprawling 1,530-acre township, a nature sanctuary that is envisaged to be a smart & sustainable city. Located next to Paya Indah Wetlands, it is also Malaysia’s 5-Diamond Low Carbon city.
FW’s task for this project was to provide master-planning for the township’s vehicular traffic circulation wayfinding, taking cognizance of its immediate requirement to accommodate completed development components as well as those targeted for completion in the next 3 - 5 years.
We were also tasked to improve existing signage at certain areas of the township, which were not effective due to various reasons, namely size & non-consideration of amount of messaging content.
Many of the township’s development components were still under the planning stages & roads &/or traffic direction of on such roads within the township were temporary in nature.
A thorough study of the current & future traffic circulation, size of the roads, decision-making points, development components’ planned completion timelines was conducted & the appropriate strategy was established for the client’s consideration & onwards application.
Given the size of the roads & the amount of end destinations required by the client, extensive engagement distance studies were also conducted, simulating speed of travel, time required to digest & react to messaging content, as well as determination of the appropriate sizing of a given sign type to be useful to its intended user(s).
Many of the signs required to be effective, & proposed by us, were similar to those used on highway travels, with mostly gantries & cantilever design structures being applied where necessary, based upon JKR specifications as the minimum.
In addition, road marking treatments were also mooted.
This is FW’s standard best practice, where wayfinding solutions must be user-centric.
In support of Gamuda Cove’s visual brand identity design, the graphics treatment on the messaging panels, including the color scheme & motives / patterns, was developed to provide a seamless brand & continuous brand experience to visitors, guests & residents of the township.
This is also a key FW approach, where design is heavily skewed towards being brand-centric.
We are hopeful that the client adopts our proposed solution as a complete solution so that the wayfinding journey of its intended users & by extension, their overall brand experience of Gamuda Cove, is not only positive, but also effective & pleasant.