This jetty terminal is one of two (the other being further north in Kuala Perlis) that provides passengers (& vehicles) transport via ferry to the island of Langkawi.
With its capacity & facilities being over-utilized given the increasing number of users, the jetty was green-lighted for a total upgrade & revamp by the government.
FW's tasks for this project were two-fold:
1. To provide visual brand identity for the new terminal complex.
2. To provide full-scope wayfinding consultancy services.
Wayfinding-wise, no major issues were encountered.
Design-wise: Expectations vs Budget, adverse seaside weather elements.
We were very excited to work on this project, more so as we were able to work hand-in-glove with the talented team at Arkitek Punca Cipta, the lead consultant for the project, who were very open & accepting of ideas (even from way left field!).
As there was no established brand direction, we instead worked on a few concepts & design directions that were architecturally driven i.e. focusing mainly in support of the architectural design of the proposed terminal complex.
Special emphasis had to also be placed on the material specifications given the adverse elements of a seaside environment.
With budget being tremendously tight (initial allocation for the wayfinding system was reduced by almost 50%), a lot of thought had to be placed on every aspect, from sizes & dimensions to finishes & quantities, while at the same time, ensuring that the system will be effective in providing seamless wayfinding to the intended users.