Our TEAM

KHAIRI ASMAT CIDe
-Creative Director-

Heads the creative design process at Fusion Werks & thus, is the firm's heart & soul.

Arts degree from Central St. Martins College of Arts & Design - London Institute, United Kingdom, alumni of LICT, 24 years of creative experience with local & international design firms handling various projects locally, regionally as well as globally.

Certified Industrial Designer (CIDe. No 077)
Jurist, Malaysia Good Design Award (2021 - 2024)
Member, Brand Management Select Committee for SMEs, Majlis Rekabentuk Malaysia (MRM)
Member, Industry Expert Advisory Panel, TAR University of Management & Technology 2022- 2025
Exco member, Pertubuhan Wakaf Reka Grafik Malaysia (wREGA) 2012

JOMEY ASMAT
-Accounts Director-

Another crucial part of Fusion Werks mechanism. IACT diploma holder, with advertising background, 20 years working experience, associate member of wREGA. He is in charge of servicing the firm’s client as well as handling its vendors & suppliers.

A true die hard Liverpool FC fan & his motto in life is definitely "We Go Again".

DZULRIZA ASMAT
-Commercial Director-

Chief Left Brainer of Fusion Werks.

30 years working experience, family man, former corporate banker with a degree in economics & a graduate diploma in management, part-time lecturer & trainer, associate member of wREGA & the international professional Managers' Association (IPMA UK).

Avid, but really bad golfer.

VISHUGAN
-Digital Solution Associate Director-

A non-conventional thinker with over 20 years engineering experience in multiple industries.

Now pioneering 3D projection & holographic technology in Malaysia. Passionately provides out-of-the-box digital solutions for application onto future-ready signage designs, & then some.

Yup, he is as intense as he looks.

IDHAM MOHAMED
-Design Manager-

An Architecture graduate from Universiti Sains Malaysia. Worked for a couple architecture firms before switching to graphic design & music, both of which apparently are his true calling.

Idham’s background in architecture & eye for detail, make for a great combination at Fusion Werks.

And he has big hair.

2023 update: He chunky now.

RAJA ELLY ZULIANA
-Senior Designer-

A Graphic Design Diploma holder from CenFad, 20 years related working experience in handling various design projects both locally & internationally.

A very versatile designer who remains passionate about wayfinding & experiential graphic design.

Not much of an archer though despite the picture.

FAAIZ MANSOR
-Designer-

Armed with a degree in graphic design from Universiti Teknology Mara, mini Darth is always eager to learn and earn a new experience in graphic design and wayfinding.

Literally obsessed with animation and 3D design and is always exploring new things in work and life.

AMMAR ASYRAF
-Designer-

Degree in Industrial Design from UIA Malaysia.

Came for his interview with a shirt & a tie on, probably mistaking that FW was a stock-broking firm instead of a design studio. Fortunately, his portfolio impressed us & almost 3 years on, no tie has ever been sighted again on him.

Chita Usaha Jaya,

AIDA HUSSAIN
-Admin Manager-

Handles the administrative portion of the firm, including topping-up the coffee machine & making sure that Mamee Monster snack & Apollo wafer are always available in the pantry; the Law degree she earned from the University of Woulverhampton seems to be just the right requirement for the job scope.

Plus she sleeps with the Commercial Director. Every night.

ASRI AHMAD
-Associate Brand Strategist-

A design Sifoo, co-founder of Rekanegara & wREGA Malaysia, a regular speaker on the design circuit, director of Rifaei Chua Sethi Sdn Bhd, connoisseur of nasi kandar. More than 30 years design practice experience extending across the core disciplines of branding and design.

Clients serviced include Petronas, Celcom, ASTRO, DIGI, Tourism Malaysia, Levi's, NOKIA.

SHUKRI RIFAIE
-Associate Brand Strategist-

A leading expert in branding, co-founder of Rekanegara & former CEO of Publicis Groupe & Bates Malaysia. Currently runs Rifaei Chua Sethi Sdn Bhd, a brand strategic development consultancy.

Worked on and have been part of the success of many of Malaysia's & the world's leading brands including Malaysia Airlines, Sime Darby Property, Honda, Nike, Nokia, Nestle, Coca Cola and many more.

Nope, not a Mat Salleh.

AR. ALI SALIKIN
-Associate Architect-

A registered professional architect with the Board of Architects Malaysia (LAM), principal of M.Ali Architect, a firm offering architectural, urban planning & interior design services. Over 20 years of experience, handling projects ranging from commercial mixed-development projects to public recreational parks.

An avid drummer channeling Lars Ulrich of Metallica.

ASH CHONG
-Associate Art Director-

A top Graphic Design diploma student in his class, highly creative & multi-talented with over 15 years of experience in the Graphic Design industry handling both local & international design projects.

Likes to quote Commando & The Benny Hill Show.

KHAIRI ASMAT CIDe​-Creative Director-

JOMEY ASMAT-Accounts Director-

DZULRIZA ASMAT-Commercial Director-

VISHUGAN-Digital Solution Associate Director-

IDHAM MOHAMED​-Design Manager-

RAJA ELLY ZULIANA-Senior Designer-

FAAIZ MANSOR-Designer-

AMMAR ASYRAF-Designer-

AIDA HUSSAIN-Admin Manager-

ASRI AHMAD-Associate Brand Strategist-

SHUKRI RIFAIE-Associate Brand Strategist-

AR. ALI SALIKIN-Associate Architect-