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The Atmosphere
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Brief
Challenge
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Solution
It's not often that we come across a client with a team of decision-makers that was very open & receptive to design ideas; Atmosphere was one of a few. Wayfinding strategy-wise, pedestrian traffic were "encouraged" / led to meander across the different phases of the development while for vehicular traffic, the strategy centered around easy navigation & for quick egress through the various exit points. |
Solution (cont.)
Given that there weren't any brand guidelines for us to work with, our design solution was driven by the architectural elements of the development combined with graphic elements that were derived from marketing collateral of the project. An avant-garde, fluid & organic design direction was chosen to complement the architecture as well as to build upon the marketing direction of the project. Through value-engineering, a cost-savings of 30% was achieved on the fabrication & installation phase where multiple fabricators were engaged instead on a single contractor. |