|
Gamuda Luge Gardens
Theme Park at Gamuda Gardens Client: Gamuda Land |
|
|
BRIEF
CHALLENGE
|
SOLUTION
Despite only being given 3 weeks to complete both the wayfinding study as well as workable design solutions that can be implemented by the signage contractor within 4 weeks, this was one of our smoothest-running projects over the last 15 years. Stakeholders from the client’s side, which included the branding & marketing team, the project management team & the senior team at Gamuda Gardens, were very in-tuned & laser-focused to get the project completed, which resulted in very fast & practical decision-making. Wayfinding-wise, engagement distance study along with very precise information hierarchy & placement of signage with distance markers at precise locations were key in ensuring that visitors were well informed of the specific route. |
SOLUTION (cont.)
With regards to design & as it should be for any wayfinding design solution, functionality & practicality had priority over form. Nevertheless, a number of options using different color palettes & design motives were developed & adopted, with high regard being placed on the established Gamuda Garden’s & Gamuda Luge Garden’s brand identity. A mix of temporary signage solutions (to last a minimum of 1-2 years), permanent solutions as well as the upgrading of Gamuda Garden’s existing signage within private roads, were adopted. Permanent signage were designed within the project site boundaries, while temporary signs were designed for use on public roads, using existing infrastructure (e.g. road lighting fixtures) as much as possible to avoid unnecessary clutter. Existing JKR / LLM signage over at public roads were also updated to provide the necessary information. |