Based in Mandaluyong City in the heart of Metro Manila, The Observatory is a 4.5 hectare, 9-tower mixed-use development project.
FW was to provide (Preliminary) Wayfinding Study as well as Signage Concept & Schematic Designs for pedestrian traffic circulation at 2 floors of retail & common public space.
Developing a main signage design concept along with 4 sub-concepts to be applied across 4 adjacent zones.
This was a fun project to work on, more so being able to collaborate with the internationally renowned design firm, Garde International.
The design-intent was to infuse Japanese-nuanced design elements with Filipino sensibilities, resulting in a cross-cultural yet practical design language.
We developed a few options based on our interpretation of the required intent, which was then whittled down to 2 main options, & finally got green-lighted on the final iteration.
Accented as well as practical illumination of the messaging content played a significant role in our signage designs for this project.