BRIEF
KL Eco City is a 25-acre mixed-use development with 3 residential towers, hotel / service apartment tower, 3 corporate towers, 12 boutique office blocks, a retail mall, a mosque & a combined LRT / KTM station, developed in stages since 2011. As the project matured & evolved, it underwent a rebranding study in 2021 & FW was tasked to propose EGD treatments at selected locations, meant as physical activation in support of the rebranding initiative as well as a place-making exercise for KLEC. |
CHALLENGE
Evolving & unconfirmed branding elements. SOLUTION We enjoyed working on this project, along with the architectural planning team, as it allowed us to flex our creative muscles (always to a certain extent only unfortunately). While not exactly given carte blanche, we got to explore the potential application of conventional, digital & hybrid design solutions. |
SOLUTION (cont.)
Out of approximately 15 locations across KLEC, only 3 locations were finally green-lighted to be treated, while the other locations were either put-on-hold or deferred indefinitely. |